Contemporary issues in eCommerce and online marketing

This lecture will explore the rapidly evolving landscape of e-commerce and online marketing in today's digital age. We will examine key contemporary issues, trends, and strategies that shape the e-commerce industry. By the end of this lecture, you should have a basic understanding of the challenges (e.g. Green eComm Practices, Social Media Marketing, Data Privacy, etc.) and opportunities in the field (AI, AR, Omnichannel, etc.).

Tomáš LeBrun - Retail Marketing Manager B2B eCommerce LEGO

As a writer and innovative eCommerce leader with 18+ years of experience, I find joy of blending creativity and professionalism. My passion for storytelling is evident in my children's books, poetry, but also working for The LEGO(r) Group. While my dedication to knowledge-sharing has driven me to educate others in eCommerce, Innovations and Marketing, leading large teams has taught me the value of empathy and effective communication. Now I look forward to enriching my diverse background and personal touch with Academia and sharing my experiences with new generations.